Category: Business

Wondering how your business can monetize an app? If you’ve built or are building an app, you’ll know that it isn’t cheap. Whilst having an app can be an amazing way to generate revenue, boost brand awareness and make the customer experience a whole lot smoother without much effort, it’s... Read More

Customer retention is crucial to any business. While the initial acquisition of customers may give businesses a buzz, it is the retention and loyalty over time that keeps companies running. However, in a world where businesses can seemingly target any audience they like and sell to them directly, have we... Read More

Every Chief Information Officer (CIO) has a big job on their hands when it comes to proving the value of the IT systems they implement. CIOs are responsible for managing and executing the tech systems of a company, and ensuring that the IT goals align with the broader business goals... Read More

Are you looking for the ideal innovation KPIs to measure the success of your innovation initiatives? When it comes to innovation, there is a seemingly limitless threshold into what can or could be achieved – or wasted. Managing innovation projects successfully requires measurements. You can manage what you can measure. ... Read More

Does your business struggle to innovate? According to a recent CapGemini report, you’re not alone. Businesses have been struggling with innovation, with many claiming that traditional R&D is ‘broken’. The headlines of the report are that despite many businesses investing in innovation centers and hubs, many are failing due to... Read More

Before you embark on an incredible Innovation Program for your business, you need to understand the fundamentals. Innovation Programs provide a highly effective way for companies to validate and develop ideas, so that they can start moving forward with a solid product. However, if you haven’t worked through some key... Read More

The world is changing and adapting each day to the COVID-19 crisis. Many businesses are heavily leaning into digital innovation to help them navigate the tricky waters of the pandemic and a digital transformation roadmap is key to that process. Digital transformation has become essential to success in these times... Read More

When designing a new product, it’s important to consider the multiple ways that you could approach challenges. Thinking about how you might approach the needs of the customer enables you to brainstorm a variety of solutions to the problem. “How Might We” statements are becoming more popular ways to execute... Read More

When building a new digital product there are a few common pitfalls that need to be avoided. There are some common reasons why digital products fail, and nearly all of them are down to human error. Digital innovation isn’t an easy task, but when you’re building digital products there is... Read More

Digital innovation is one of the key aspects of running any business. We all know how important intrapreneurship and transformation is, however few businesses can say that they’re actually committed to enabling new ideas and bringing new digital products to life. COVID-19 has made this easier and harder than ever.... Read More