Author: Jeff Francis

When you’re building an app, iOS development trends always have to be a consideration. Why? Because many people will be using your app on iOS, so it makes sense to create something that works on that operating system. Because iOS is the operating system for Apple, and Apple’s is the... Read More

Wondering how your business can monetize an app? If you’ve built or are building an app, you’ll know that it isn’t cheap. Whilst having an app can be an amazing way to generate revenue, boost brand awareness and make the customer experience a whole lot smoother without much effort, it’s... Read More

Customer retention is crucial to any business. While the initial acquisition of customers may give businesses a buzz, it is the retention and loyalty over time that keeps companies running. However, in a world where businesses can seemingly target any audience they like and sell to them directly, have we... Read More

The Importance Of Social Proof For Your Digital Product Social proof is the backbone of many purchasing decisions. For customers looking to buy a product or service, it makes a lot of sense to look at what other people are saying about it. Social proof is much more than just... Read More

Every Chief Information Officer (CIO) has a big job on their hands when it comes to proving the value of the IT systems they implement. CIOs are responsible for managing and executing the tech systems of a company, and ensuring that the IT goals align with the broader business goals... Read More

Are you looking for the ideal innovation KPIs to measure the success of your innovation initiatives? When it comes to innovation, there is a seemingly limitless threshold into what can or could be achieved – or wasted. Managing innovation projects successfully requires measurements. You can manage what you can measure. ... Read More

Are you looking for the top mobile app trends for 2021? As we’re nearly a quarter of the way through the year, we can already see some trends emerging. In this article we’re unpacking the trends that have already emerged and the ones we expect to see. Take a look... Read More

Does your business struggle to innovate? According to a recent CapGemini report, you’re not alone. Businesses have been struggling with innovation, with many claiming that traditional R&D is ‘broken’. The headlines of the report are that despite many businesses investing in innovation centers and hubs, many are failing due to... Read More

Before you embark on an incredible Innovation Program for your business, you need to understand the fundamentals. Innovation Programs provide a highly effective way for companies to validate and develop ideas, so that they can start moving forward with a solid product. However, if you haven’t worked through some key... Read More

For years, tech startups have been measuring their initial offering in terms of MVP (Minimum Viable Product). This was a great term to help businesses take an offering to market that represented the minimum that they were happy to unveil.  Over the years, however, the MVP technique caused difficulties for... Read More