Author: Jeff Francis

Newcomers to the software development world often use the words “software project” and “software product” interchangeably. This is a big mistake.  It isn’t just the tech sector’s desire to be precise (though we are really into being precise) calling out the difference. The two words – project and a product... Read More

The vast majority of software startups fail. The common misconception is that failures are usually the result of technical issues with the software itself. We dig into this idea and prove that the cause is something else altogether. Read More

App clips are a recent invention that aim to improve the user experience and offer a part of the app experience in seconds. App clips offer a great way for users to discover the thing they need the moment they need it with fast and lightweight programming that allows a... Read More

Product development is an ongoing process. Not only does there need to be iteration of ideas in the initial creation process, but once you have a solid product it is also crucial to keep working through ideas in order to improve the product. In an iterative design process, your product... Read More

Have you been keeping up to date with mobile shopping trends? In 2021, mobile shopping makes up a huge percentage of online sales and enables people to access your online store wherever they are. No matter what you’re selling, having a presence on mobile is crucial to keeping your audience... Read More

When you’re building an app, iOS development trends always have to be a consideration. Why? Because many people will be using your app on iOS, so it makes sense to create something that works on that operating system. Because iOS is the operating system for Apple, and Apple’s is the... Read More

Wondering how your business can monetize an app? If you’ve built or are building an app, you’ll know that it isn’t cheap. Whilst having an app can be an amazing way to generate revenue, boost brand awareness and make the customer experience a whole lot smoother without much effort, it’s... Read More

Customer retention is crucial to any business. While the initial acquisition of customers may give businesses a buzz, it is the retention and loyalty over time that keeps companies running. However, in a world where businesses can seemingly target any audience they like and sell to them directly, have we... Read More

The Importance Of Social Proof For Your Digital Product Social proof is the backbone of many purchasing decisions. For customers looking to buy a product or service, it makes a lot of sense to look at what other people are saying about it. Social proof is much more than just... Read More

Every Chief Information Officer (CIO) has a big job on their hands when it comes to proving the value of the IT systems they implement. CIOs are responsible for managing and executing the tech systems of a company, and ensuring that the IT goals align with the broader business goals... Read More