Author: Jeff Francis

Even the smallest aspects of a software project can help you go a long way. For example, the project’s name. Your project’s name isn’t typically a priority when it comes to a stakeholder’s decision. However, in some instances, it could just be the winning factor that seals the deal. Does... Read More

Users abandon apps for good reason. Luckily, app owners can do something about it. Here are a few reasons for user attrition and remedies to prevent it. Read More

Technology is fast-paced and constantly changing. Your app or software may be equipped with the most-cutting edge and advanced technology at the time it’s built, but with rapid innovation in the tech world, no one can guarantee how long that title will last. All types of technology and software are... Read More

Thinking of launching a software startup? Heed this advice from successful software startup founders who have paved the way! Read More

If you know what to look for, you can spot a shoddy developer early on. Learn how to recognize software developer red flags! Read More

A feature is short-lived and easily absorbed by competitors. A product can stand alone and can weather copycats. Is your software idea a product or a feature? Read More

Remember the Staples “EASY” button? We like to joke that during the software design and development process, there should be a similar button handy. Except instead of saying EASY, it would say PAUSE. During software creation, it’s easy to lose sight of the forest for the trees. Both the tiny... Read More

There’s no easy way to say it – most software development standards are far too low. In lean software development (a methodology designed to minimize company waste and maximize customer value), the minimum viable product (MVP) is the goal. Minimum viable product refers to building the app or software such... Read More

Software projects, whether built in-house or by a development partner, often run long. Not only does this usually equate to a more expensive product, a delayed project can mean being beaten to market by a competitor. Poor planning that prolongs software development timelines is costly and can be a reason... Read More

Software success is a long game. No app or software product is flashy, anticipated, or popular enough to overcome failure to maintain. Failure to maintain occurs when developers don’t respond to (or predict and prevent) bugs, reported issues, operating system updates, and other things that degrade the user experience. Poor... Read More